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Research papers

Take me home, country roads!

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Arindam Mohanty, Vipul Sachdeva, Zaneta Sebastian
Companies: PepsiCo, Kantar
September 8, 2019
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Citation

Mohanty, Sachdeva and Sebastian (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads-


Videos

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Arindam Mohanty
Companies: PepsiCo, Kantar
September 8, 2019
×

Citation

Mohanty, A. (2019a, September 08). Take me home, country roads!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/take-me-home-country-roads--10730